All posts filed under Storybird

With limited real estate on a product’s package, why not leverage the digital realm to incorporate storytelling about the product’s journey and the brand values?

Storybird is our very own traceability platform. It is an application with tools for brands, producers, and consumers.

Why do consumers like transparency so much? Well, for many people, it comes down to ethics and health.

With a simple StoryBird logo embedded into the product image, we can let consumers know that there is a transparent story behind this product, and they are invited to engage. 

What if we took the most compelling aspects of the farmers market model and built them into a global, digital format? This is the ultimate vision of the Producers Market platform.

A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

If we truly want agriculture to be the greatest solution to combat climate change through carbon sequestration in soil, forests, and biological corridors, then we must link the desire of consumers to purchase regenerative products with a marketing value proposition and certification that can be trusted.

Innovative, consumer-focused brands will drive blockchain traceability for consumers as a source of differentiation, demonstrating their superior sourcing and supply chain practices.