All posts by Keith Agoada

Jamaica has made it a top priority to localize food production, and have become a global leader in sustainable action.

With limited real estate on a product’s package, why not leverage the digital realm to incorporate storytelling about the product’s journey and the brand values?

Our idea is to give a business suite and toolkit to small producers. With these resources, they will have better access to downstream buyers and consumers via digitization, validation and storytelling.

Twenty percent of our parent company equity is being reserved for future distribution to small holder farmers around the world. 

Farmers are doing arguably the most important job for society. With this critical work, they take the highest risk on the supply chain, and often lose their money–even when they do great work.

We have come up with a global network of producers who are eager to connect more directly with consumers.

What the Amazon Fresh stores have accomplished is going to be a game changer for the industry. However, with all this amazing technology, where are the producers?

I often receive questions about Producers Market asking if we have a mission to, “disintermediate” or, “cut out middlemen and intermediaries'' in the supply chain.

The movement toward sustainable procurement is not a fad of the moment, but rather a lasting trend that will influence all consumer product industries in the coming decades.