All posts by Keith Agoada

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

Facebook revolutionized the way we profile ourselves and connect with one another. By bringing us a standardized, well-designed page, we were suddenly able to present ourselves to the world in a compelling way.

In Sicily, the almonds appear wild, as if planted randomly and left in unkempt farms without irrigation or care. It seems the trees only receive attention for an occasional pruning and the yearly harvest. The almonds aren’t pushed to their productive limit, and in many cases, the trees simply aren’t harvested.

Expergreen produces dry farmed organic almonds in Sicily, Italy, a region where they naturally thrive, bees are happy, and farmers make a decent living.

Kiss the Ground is narrated by Woody Harrelson and features a collection of cultural influencers, celebrities, scientists, and entrepreneurs all sharing about the importance of soil and the solution for the future known as regenerative agriculture.

If we truly want agriculture to be the greatest solution to combat climate change through carbon sequestration in soil, forests, and biological corridors, then we must link the desire of consumers to purchase regenerative products with a marketing value proposition and certification that can be trusted.

When we pause for a moment and begin to observe nature, we quickly realize that the perfect cycle of food production often already exists in the forest. Within this ecosystem, high-quality organic food outputs can simultaneously exist.

Innovative, consumer-focused brands will drive blockchain traceability for consumers as a source of differentiation, demonstrating their superior sourcing and supply chain practices.