All posts by Keith Agoada

What the Amazon Fresh stores have accomplished is going to be a game changer for the industry. However, with all this amazing technology, where are the producers?

I often receive questions about Producers Market asking if we have a mission to, “disintermediate” or, “cut out middlemen and intermediaries'' in the supply chain.

The movement toward sustainable procurement is not a fad of the moment, but rather a lasting trend that will influence all consumer product industries in the coming decades.

With a simple StoryBird logo embedded into the product image, we can let consumers know that there is a transparent story behind this product, and they are invited to engage. 

What if we took the most compelling aspects of the farmers market model and built them into a global, digital format? This is the ultimate vision of the Producers Market platform.

General Mills and Walmart are just the beginning in a wave of announcements of moving entire supply chains into regenerative and sustainable agriculture.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.

At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.