What Is Carbon Insetting?

Carbon insetting is a harmonizing approach, basically meaning to do more good rather than doing less bad when it comes to carbon emissions.
by on Monday, August 1, 2022

The Ins & Outs of Carbon Insetting & Offsetting

We, as a collective, must do something, or many things, to manage our carbon emissions and changing climate. That is no secret. We are dependent on interconnected systems that currently rely on coal and carbon. Fortunately, we also have a lot of innovative practices, solutions, and creative people who care about the future of the planet. 

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Jungle Project in Costa Rica.

Carbon Finance Markets: Only a Small Part of the Solution

An entire market based on offsetting carbon has evolved in recent years. This market allows big companies and organizations to buy, sell, and trade carbon credits. It is an interesting idea. On the one hand, it incentivizes some organizations to continue their climate-sustaining work; on the other hand, it incentivizes other companies to do less and merely buy the credit, or good work, of others. 

The scramble to solve climate change will continue until organizations start decarbonizing their own value chains to include more nature-positive solutions and operations. Carbon offsetting can continue to be an incentivizing tool, but it can’t be considered a substitute for direct emissions reductions and beyond that, regenerating practices that actually work in harmony with the earth.

This is an inherently more constructive approach to carbon emission mitigation. Most carbon management frameworks focus on acknowledging destructive practices and reducing or covering up their negative impacts. However, insets give us an opportunity to focus on a healthier, more regenerative reorganization of processes and technologies.

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Ancestral Organics in Colombia.

Carbon Insetting: A Harmonizing Approach

Carbon insetting describes the implementation of nature-based solutions such as reforestation, agroforestry, renewable energy, and regenerative agriculture. Basically, carbon insetting means to do more good rather than doing less bad.

To practice insetting, companies evaluate their carbon emissions and then actively take steps to reduce their climate and environmental footprint. How? They implement impactful socio-environmental projects and use them to build a sustainable value chain and ultimately, a sustainable society. Ideally, insetting activities should also improve the livelihoods of Indigenous communities, and all humans along the supply chain, as a result. 

In short, insetting is about harmonizing companies with nature from within. 

How to Incorporate Insetting? 

First thing’s first. A company should evaluate its own supply chain and identify major problem areas in terms of GHG emissions. Unsurprisingly, the main hotspot is often their source of energy. As such, investing in renewable energy technologies such as solar or wind would be a good starting point.

What other specific actions can companies take? It often depends on what they do or produce. 

For example, a clothing company may commit to reducing or completely eliminating use of coal-generated heat or energy. They may incorporate circular processes such as recycling fabrics and reducing waste, and even reducing air travel by team members to minimize their travel emissions footprint.

A food company may set a goal for tree planting and work with farmers to build a reforestation plan. 

Now here is the most interesting part for those of us working in agriculture, technology, and innovation. When we break it down, the actual practices of carbon insetting don’t sound too far off from the practices of regenerative agriculture. Furthermore, it sounds a lot like the traditional knowledge and land management practices of many Indigenous cultures, as many of these focus on the same work of harmonizing with natural processes. 

Even better? We happen to know a lot of producers who are either Regenerative Organic Certified, on their way to becoming certified, or at least incorporating many of these insetting practices into their work by design. From farmers to clothing brands to skin care—we are connected with a number of inspiring producers around the world who are already doing this work. And since you’re here, you are connected with them too. 

Here are a few examples of producers who are especially inspiring—and committed to transparency (via StoryBird): 

Ancestral Organics is Colombia-based brand that uses ancestral knowledge to create superfood products in ways that are healthy for the environment and farmers. Among many social and nature-positive processes, one of their main goals is to create healthier soils and transform the agriculture system into one that is less destructive. 

Kaia Moda Sostentable is a clothing brand in Mexico that uses sustainable textiles and promotes zero-waste processes. They recognize that fashion has been a silent polluter for years–and they aim to break the silence and keep the style. 

Sol Simple is a company in Nicaragua that produces dried fruits. They focus on integrating age-old regenerative farming methods with modern organic practices to  draw carbon into healthy soil, ensure climate change resilience, and work towards climate migration mitigation.

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Sol Simple in Nicaragua.

Jungle Project in Costa Rica is another truly inspiring initiative. They are simultaneously training small farmers in regenerative techniques, working to end food insecurity, and creating markets and supply chains from the ground up  for breadfruit, a nutrient-dense crop of the tropics. In tackling food insecurity, they are implementing agroforestry systems that improve soil quality and watersheds, reduce CO2, offer climate change resilience to communities, and provide food and shelter to pollinators and seed dispersers

These are just a few brands using insetting practices to guide their work. On our end, we offer StoryBird, a tool that enables producers to showcase practices such as these and empowers consumers to make informed choices based on traceable information.


Browse our marketplace for more StoryBirds and discover StoryBird features here!

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