All posts filed under Transparency

What the Amazon Fresh stores have accomplished is going to be a game changer for the industry. However, with all this amazing technology, where are the producers?

I often receive questions about Producers Market asking if we have a mission to, “disintermediate” or, “cut out middlemen and intermediaries'' in the supply chain.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

In a new stories series, The Faces Behind the Food, we will explore the food costs around the world. Food costs are an important indicator of the balance between agricultural production and market demand around the world.

In a new stories series, The Faces Behind the Food, we will explore where social justice fits into our agricultural systems.