All posts filed under Transparency

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

In a new stories series, The Faces Behind the Food, we will explore the food costs around the world. Food costs are an important indicator of the balance between agricultural production and market demand around the world.

In a new stories series, The Faces Behind the Food, we will explore where social justice fits into our agricultural systems.

If we truly want agriculture to be the greatest solution to combat climate change through carbon sequestration in soil, forests, and biological corridors, then we must link the desire of consumers to purchase regenerative products with a marketing value proposition and certification that can be trusted.

Innovative, consumer-focused brands will drive blockchain traceability for consumers as a source of differentiation, demonstrating their superior sourcing and supply chain practices.