All posts filed under Traceability

With limited real estate on a product’s package, why not leverage the digital realm to incorporate storytelling about the product’s journey and the brand values?

Storybird is our very own traceability platform. It is an application with tools for brands, producers, and consumers.

Why do consumers like transparency so much? Well, for many people, it comes down to ethics and health.

This recipe is great for those who are lactose-intolerant, vegan or simply love coconut. This light, sweet and fluffy coconut whipped cream will make any dessert burst with flavor.

What the Amazon Fresh stores have accomplished is going to be a game changer for the industry. However, with all this amazing technology, where are the producers?

With a simple StoryBird logo embedded into the product image, we can let consumers know that there is a transparent story behind this product, and they are invited to engage. 

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.