All posts filed under Traceability

What the Amazon Fresh stores have accomplished is going to be a game changer for the industry. However, with all this amazing technology, where are the producers?

With a simple StoryBird logo embedded into the product image, we can let consumers know that there is a transparent story behind this product, and they are invited to engage. 

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

Innovative, consumer-focused brands will drive blockchain traceability for consumers as a source of differentiation, demonstrating their superior sourcing and supply chain practices.

StoryBird is important because it is a transparency application that reaches the consumer directly. It provides a scalable model to engage consumers with validated information about their products and producers.

With trillions of dollars in play, we at Producers Market anticipate that the greatest challenge arising from the current global economic crisis will be unemployment. It is time to wake up to the greatest opportunity for job creation in the next 100 years.

Walking into the supermarket to find the shelves empty throughout the store is harrowing. For many, it’s a moment of incredible helplessness and panic. This has been the scene lately around the U.S. and Canada: grocery store panic and the hoarding of foodstuffs.