All posts filed under Agricultural Value Chain

General Mills and Walmart are just the beginning in a wave of announcements of moving entire supply chains into regenerative and sustainable agriculture.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

Facebook revolutionized the way we profile ourselves and connect with one another. By bringing us a standardized, well-designed page, we were suddenly able to present ourselves to the world in a compelling way.

Think about the last thing you ate. Have you ever wondered how many hands are behind it? Where did it come from? Who grew it? Why should you care? Let us show you the power behind food transparency.

As I stepped into the perfume universe of Patio de Perfumes, it was clear that I had discovered something very special. There are few shops in all my travels that have hit me so hard.

StoryBird is important because it is a transparency application that reaches the consumer directly. It provides a scalable model to engage consumers with validated information about their products and producers.

It is quite exciting to picture the innovation that will occur on the ground when young people around the world are empowered with the tools to digitize trillions of dollars of transactions and seemingly infinite data. Agripreneurs can change the way farmers do business.