Producers Market Commits to Regenerative Agriculture
The “Third Strategy”
Business as usual for supply chains will no longer be enough. Tiptoeing around the monumental challenges facing humanity is no longer acceptable. This is why we at Producers Market commit to our community to become the leading digital platform for global regenerative agriculture.
The macroeconomic and social situations facing us have opened the door to a more ambitious agenda for launching our third strategy (after farmer empowerment and value chain transparency).
Producers Market has a deep passion for regenerative agriculture and a vision to make “regenerative” a highly desirable trait for products, similar to what the “organic” label has achieved in the past 25 years.
For over a year, our team has partnered with one of the largest regenerative agriculture movements in the world: ZBNF (Zero Budget Natural Farming) in Andhra Pradesh, India. Our strategy became clear.
Thirteen years ago, “One Straw Revolution” by Masounobo Fukuaka introduced me to the concept of regenerative agriculture. I learned that the farm is a reflection of the farmer. If we learned to slow down, do less, and observe nature, we could accomplish far more.
Operating agricultural systems in harmony with nature is a beautiful thing to accomplish! Farmers who commit to these practices deserve the support of the market, as their choices are of tremendous benefit to humanity, the planet, and the consumer of regenerative products.
While definitions for “Regenerative Agriculture” can vary in the details, the term most often refers to a focus on building soil fertility, as well as an uplifting treatment of a farm’s ecology. There is a growing industry consensus around the Regenerative Organic Certification, which lays out a good description.
We need to build consumer and value chain awareness around the importance of topsoil to human survival when it comes to carbon sequestration, soil fertility, and freshwater resources.
Producers Market will be pushing leading global retailers, brands, distributors, and food service providers to establish a premium sales model for regenerative agriculture outputs. In turn, farmers would see greater incentives and benefits to adopting these practices.
To achieve this reality, we must all come together to build awareness and create a demand from end consumers.
Welcome to the global regenerative agriculture movement.