All posts filed under Agriculture

Storytelling is an essential human experience. So what is storytelling in a marketing sense?

Even though cultivating food and tending the soil are timeless activities, new trends affect the way we work with and on the earth.

General Mills and Walmart are just the beginning in a wave of announcements of moving entire supply chains into regenerative and sustainable agriculture.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

Regenerative agriculture focuses on healthy soil, which is vital to growing healthy crops, maintaining healthy farms, and cultivating food in a way that isn’t just less harmful but actually benefits the environment.

Fair trade certifications and practices change the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries.

To move, to follow the food, to settle and then resettle are acts of human survival. The process of movement is woven into the collective and historical experience of being human.

Indian agricultural workers are protesting reforms that will deregulate agricultural markets. They believe that these reforms will devastate crop prices and reduce their earnings, while giving more power to large corporations.

In a new stories series, The Faces Behind the Food, we will explore the food costs around the world. Food costs are an important indicator of the balance between agricultural production and market demand around the world.