Fair Trade Certification: Strengthening the Community

Fair trade certifications and practices change the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries.
by on Tuesday, January 12, 2021

Everything You Need to Know about Trade Practices, Regulations, & Certification Programs

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Workers from Tolaro Global, one of our fair trade certified producers.

Fair trade is another certification and label to look for on the products you purchase. Many consumers began noticing the label on coffee products, but today many more products, food items and crafts wear the label. As with many labels and certifications, we often have a vague understanding of what fair trade means, without really knowing the details. So let’s break it down.

Fair Trade: The Basics

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What is Fair Trade? Who determines it? Are all fair trade certifications created equal? 

Fair trade certifications and practices change the way global trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries. This movement aims to create social and economic opportunities for marginalized farmers and craftspeople who are generally more vulnerable to oppression and exploitation. 

Fair trade meaning graphic

Fair trade is a strategy for poverty alleviation and sustainable development. It is a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations. By putting people and earth first, these stakeholders aim to create greater equity in supply chains within the international trading system.

Fair trade meaning graphic


The concept and practice of fair trade as we know it today began in Europe in the 1960s. However, similar ideas emerged much earlier as a response to colonialism, neoliberalism, and slavery. For example, in Pennsylvania in 1827, a group of people started the Free Produce Movement as a means to combat the atrocity of slavery in the United States. 

As the concept of fair trade gained popularity in Europe, fair trade labelling initiatives arose. There is not one universal fair trade certification, which is also why you will see “fair trade” written as one word and two words, and why there are a number of different logos, colors, and designs for those labels. 

Fair Trade Today

Today over one million small-scale producers and workers are organized in as many as 3,000 grassroots organisations and their umbrella structures in over 70 countries in the Global South. In addition, fair trade labelling has made mainstream business more aware of its social and environmental responsibility. 

Fair trade certifications empower both producers and consumers. Producers earn more and have more agency in the supply chain process, and consumers can create change through their everyday purchasing decisions. A product with a fair trade label means producers and businesses have met internationally agreed-upon standards that have been independently certified.

However, not all labels mean exactly the same thing. 

Within the Producers Market network, we are happy to feature a number of producers with fair trade labels and certifications. Within our community, we currently have four fair trade certifications. As you browse through our network, you will see Fair For Life, Fairtrade Certified, Fair Trade Federation and fairtsa. 

Fair trade certifications in Producers Market

Fair trade certified 

This is a non-profit organization based in the United States that connects products from 45 countries to consumers in the U.S. Their work is twofold. They implement fair trade practices and reinvest in community development funds. Their seal is widely recognized in the United States. 

Fair For Life 

Fair for Life is an internationally-recognized third-party certification program with the ability to source Fair Trade ingredients from any country.

Fair Trade Federation 

The Fair Trade Federation is a trade association of fair trade enterprises fully committed to equitable and sustainable trading partnerships. The federation sees trade as a force for positive change and aims to foster solidarity across a global community. 

Fair Trade Sustainability Alliance 

The Fair Trade Sustainability Alliance has similar vision and practices, and they also include a domestic focus, operating with the knowledge that a lot of exploitative labor practices continue in the so-called “developed” North, especially among immigrant laborers. 

Producers Market is glad to feature the following fair trade certified producers, as well as many others, on our marketplace platform:

Producers with fair trade certification in Producers Market
  • Cooperativa Agroindustrial Machupicchu is a fair trade certified cooperative in the Producers Market network that produces around 700 tons each year of Andean superfoods like quinoa, kiwicha and chia. This organization began in 2011 as a response to unfair market monopolization; with the help of the children of the producers, they have been able to cultivate these foods for consumption and sale in a sustainable and fair way.


  • Tolaro Global is another fair trade certified company that produces cashew products. It also focuses on community empowerment and small business development in Benin and all over West Africa. 


  • Prometo Produce is based in the United States and produces Hass avocados and blackberries. They believe that everyone along the supply chain deserves a vida digna, a dignified life. 



These are just a few of the many amazing companies and organizations with fair trade certifications in our network. As you browse through the organization profiles, be sure to notice which ones hold some kind of fair trade certification. And check for the labels and the logos on all your purchases when you’re buying your groceries.

Peruse through our network and check for the different fair trade labels. Don’t forget to look for the labels when you make purchases in person too!

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