All posts by Amy Schmidt

PY Teas does more than create healthy tea options. They also work towards healthier communities through rural development, women’s empowerment, and love of the earth.

The pandemic and resulting social disruption has had a big influence on consumer decision-making. Beliefs, habits, occasions, and emotional needs will continue to evolve rapidly...

Storytelling is an essential human experience. So what is storytelling in a marketing sense?

Peanut farming has long been part of the history and heritage of the people of Haiti’s Central Plateau. Thanks to Lavi and their partners, the fruits of their labors are now reaching a North American market.

Even though cultivating food and tending the soil are timeless activities, new trends affect the way we work with and on the earth.

The Buy Local movement encourages people to buy food, products, and services originating from the local community.

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

Fair trade certifications and practices change the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries.

Women are an important part of business, not only because they represent 50% of consumers, but also because they bring different tastes, needs, values, and desires to the market.