All posts filed under Technology

Even though cultivating food and tending the soil are timeless activities, new trends affect the way we work with and on the earth.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

StoryBird is a technology tool with data verified on the blockchain. It powers KnowSeafood, a game changing direct-to-consumer sustainable seafood delivery box.

Facebook revolutionized the way we profile ourselves and connect with one another. By bringing us a standardized, well-designed page, we were suddenly able to present ourselves to the world in a compelling way.

If we truly want agriculture to be the greatest solution to combat climate change through carbon sequestration in soil, forests, and biological corridors, then we must link the desire of consumers to purchase regenerative products with a marketing value proposition and certification that can be trusted.

Innovative, consumer-focused brands will drive blockchain traceability for consumers as a source of differentiation, demonstrating their superior sourcing and supply chain practices.

When boiled down to their salt, social media and the concept of digital campfires are all variations of the same theme: human connection and relations.

StoryBird is important because it is a transparency application that reaches the consumer directly. It provides a scalable model to engage consumers with validated information about their products and producers.

It is quite exciting to picture the innovation that will occur on the ground when young people around the world are empowered with the tools to digitize trillions of dollars of transactions and seemingly infinite data. Agripreneurs can change the way farmers do business.