All posts filed under Farmers And Makers

Even though cultivating food and tending the soil are timeless activities, new trends affect the way we work with and on the earth.

General Mills and Walmart are just the beginning in a wave of announcements of moving entire supply chains into regenerative and sustainable agriculture.

Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.

A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.

The Buy Local movement encourages people to buy food, products, and services originating from the local community.

To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.

Regenerative agriculture focuses on healthy soil, which is vital to growing healthy crops, maintaining healthy farms, and cultivating food in a way that isn’t just less harmful but actually benefits the environment.

Fair trade certifications and practices change the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries.

Women are an important part of business, not only because they represent 50% of consumers, but also because they bring different tastes, needs, values, and desires to the market.