All posts filed under Storytelling

Data and analytics give us facts. Storytelling gives us a way to interpret them meaningfully.

Now more than ever, marketing services have its place in agriculture. As in any industry, if you want to sell your product, your clients and potential clients must know about it.

What if we took the most compelling aspects of the farmers market model and built them into a global, digital format? This is the ultimate vision of the Producers Market platform.

Storytelling is an essential human experience. So what is storytelling in a marketing sense?

A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.

At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

In a new stories series, The Faces Behind the Food, we will explore where social justice fits into our agricultural systems.

Think about the last thing you ate. Have you ever wondered how many hands are behind it? Where did it come from? Who grew it? Why should you care? Let us show you the power behind food transparency.