Blog Categories
Tag: storytelling
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January 26, 2021
Going Beyond Certifications in Food Marketing
A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.Posted by Keith Agoada -
January 4, 2021
Producers Trust: Supply Chain Connection
At its core, Producers Trust is about connecting people to their supply chain. We intend to leverage this heartfelt connection to inspire a global model that will empower farmers.Posted by Keith Agoada -
December 14, 2020
3 T’s Behind a Product Certification: Trust, Transparency and Traceability
Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.Posted by Keith Agoada -
October 21, 2020
The Faces Behind the Food: Why Transparency Matters
In a new stories series, The Faces Behind the Food, we will explore where social justice fits into our agricultural systems.Posted by Amy Schmidt -
September 1, 2020
Know Your Farmer: Food Transparency
Think about the last thing you ate. Have you ever wondered how many hands are behind it? Where did it come from? Who grew it? Why should you care? Let us show you the power behind food transparency.Posted by Natalia Tertusio -
August 14, 2020
A Guide to Sprouting Your Digital Presence
On June 26th, the World Environment Center (WEC), The Innovation and Impact Network (La Red de Innovación e Impacto), and Producers Market collaborated on a training session to help farmers and producers “Sprout Their Digital Presence.”Posted by Ana Lucia Carrizo