All posts filed under Marketing

Language is constantly evolving and changing, a dynamic process between individual and collective, media and modern consumers.

Now more than ever, marketing services have its place in agriculture. As in any industry, if you want to sell your product, your clients and potential clients must know about it.

The pandemic and resulting social disruption has had a big influence on consumer decision-making. Beliefs, habits, occasions, and emotional needs will continue to evolve rapidly...

A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.