All posts filed under Digital Marketing

Now more than ever, marketing services have its place in agriculture. As in any industry, if you want to sell your product, your clients and potential clients must know about it.

Storytelling is an essential human experience. So what is storytelling in a marketing sense?

Consumers rely on the certification logo on the product packaging to “trust” that this product satisfies their values and expectations as a consumer. The reality, however, which may not be known by many consumers, is that there is a trade-off between cost and oversight.

Facebook revolutionized the way we profile ourselves and connect with one another. By bringing us a standardized, well-designed page, we were suddenly able to present ourselves to the world in a compelling way.

On June 26th, the World Environment Center (WEC), The Innovation and Impact Network (La Red de Innovación e Impacto), and Producers Market collaborated on a training session to help farmers and producers “Sprout Their Digital Presence.”