All posts filed under Consumer IQ

In the United States, 68% of consumers perceive organic food to be safer than conventional food. Organic food is better for us less because of what it has, and more because of what it doesn’t have.

In a new stories series, The Faces Behind the Food, we will explore the food costs around the world. Food costs are an important indicator of the balance between agricultural production and market demand around the world.

In a new stories series, The Faces Behind the Food, we will explore where social justice fits into our agricultural systems.

By some estimates, sprouted flour increases vitamin C and carotene content, creates B vitamins, and bumps up the amount of trace minerals present in food.

StoryBird is important because it is a transparency application that reaches the consumer directly. It provides a scalable model to engage consumers with validated information about their products and producers.