Tracking the Supply Chain from Farm to Store at Michoacan Organics

Technically, Michoacan Organics’ wholesale organic avocados change possession to buyers at the border warehouse in Texas, or at the supermarket distribution center in California. Nonetheless, Leonel Chavez wants to maintain the quality of the fruit through end of the supply chain.

Over the years, our team has noticed that these organic avocados may arrive at the buyer’s warehouse in perfect condition. However, due to the mishandling of the fruit by the processor or distributor, it reaches the supermarket shelves in subpar conditions.

To our team, this situation facing the Michoacan Organics supply chain is a serious problem. It is critically important to us that producers be able to maintain the quality of their product until the consumer buys it. The appearance and quality of the fruit become the face of our brand. This is how we communicate our message and interact with consumers.

Therefore, we only work with B2B buyers that appreciate the highest quality organic avocados. Our partners are equally as enthusiastic and detail-oriented as our team in the handling of the fruit.

When possible, we track our avocados all the way along the supply chain to make sure that everything goes according to plan.

Check out Michoacan Organics’ website and learn more here!