It is our vision to build a platform that will make it much easier to track exactly where your food comes from, who is growing it, and how it makes its way to your particular neighborhood grocer and food service provider.
We believe that knowledge brings empowerment, and that’s why we’re working with cutting edge technologies to bring more traceability, transparency, and integrity to the agricultural value chain.
Having more knowledge—as an individual consumer, a wholesale buyer, or a multinational corporation—means you can transact with more trust, more confidence, and better stories. By uniting the global community, we’re making agricultural personal.
Have you noticed that the mangos from your local supermarket don't taste quite the same as the ones you bought during your last visit to the tropics?
Many people think it's a simple case of "freshness." And it's certainly true that a mango harvested at peak ripeness and consumed immediately has a spectacular flavor. A mango that was harvested prematurely to survive refrigeration and international shipping just doesn't compare.
“When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face?” — Jerry Brown