The Future of Producers Trust: 5 Million Farmers by 2025

Producers Trust is accelerating our work to assist farmers in achieving greater economic returns for their outputs. 

It is our goal to economically impact 5 million farmers by 2025.

To achieve this vision, we are building lasting partnerships with a diversity of organizations that work directly on the ground with networks of small farmers. These small farmer enhancers include non-profits, governments, packers and processors, retailers, brands, and tech platforms. 

We are all coming together around a shared vision to help return more money and equity to small farmers at the start of the value chain by investing in digitization and cooperation. 

We rely on our network of partner organizations, and their field agents (or agripreneurs), to integrate our Producers Market, StoryBird and Proof of Production digital solutions. These tools aim to connect producer outputs to new and more direct channels of distribution and sales—or add marketing value with digital traceability, storytelling, and validation. 

Today, we are enthused to share with you about two partnerships with Agriterra and Kuza, both of which will help us to scale our impact.  

Agriterra is an agri-agency founded by the Dutch agricultural sector that professionalises cooperatives worldwide to better serve the needs and interests of their members. In 2020, it worked with 422 cooperatives in 21 countries, benefiting over 1.15 million small farmers by providing them high-quality,  hands-on advice, training and exchange services. With their success, they make an important contribution to employment and sustainable economic development. Together with Agriterra, we will be integrating cooperatives into Producers Market to digitize their marketing and storytelling with the goal of building higher-value sales partnerships regionally and globally.  

Kuza is a social venture platform that has successfully designed and deployed a last-mile delivery platform with their “Rural Youth Agripreneur,” which is focused on increasing agricultural productivity and incomes for smallholder farmers and building more resilient communities. Kuza impacts over 500,000 small farmers across Africa and India through a network of 3,500+ digital field force. Together with Kuza, we will be building market partnerships and supporting the financing of key post-harvest aggregation infrastructure to add value to raw materials and reach markets at higher values.

Our team will be providing regular updates about our progress with these two partnership projects—and much more—on Producers Stories, our storytelling platform.

Thank you for your continued support of the Producers Trust vision.

In Gratitude,