Our vision at Producers Market is to support producers and buyers to build trusted partnerships. These partnerships will be based on the purchasing of goods, and they will ultimately inspire a mutual commitment to traceability, transparency, and the sharing of stories with end consumers.
A marketplace for B2B “spot buys” (of which there are many) may provide more direct and lower-cost transactions through the removal of intermediaries. However, it doesn’t necessarily facilitate partnerships, nor the empowerment of farmers and consumers. In most cases, the greatest benefits go to brands and retailers.
A platform built on trusted procurement partnerships marks a transition to a more thoughtful and intelligent value chain model. This is a model that drives brands to the source in order to achieve greater efficiencies and marketing opportunities while also serving the best interest of their consumers, who are demanding positive impacts and transparency.
Producers Market would like to eliminate “spot buys” and broker contracts as a global standard for agricultural value chains, moving instead into direct, long-term partnerships built on shared values and a digital model in which validated qualitative and quantitative marketing data flows freely from the farmer to you.
The search tool is a small step towards achieving this vision.
Thank you for your ongoing support and trust in Producers Market.