6. We are committed to technology agnosticism. By focusing on a zero-marginal cost model that leverages third party infrastructure technologies (4G/5G, smartphones, internet, blockchain, distributed ledgers, etc), we keep our costs low and stay focused on the highest returns. For us this means building the best possible user design and user experience, as well as growing our community of users. In addition, since we don’t force our technology on “clients,” we can participate in many more potential projects at a very low cost to support scalability even during tough economic times.
7. Our investors are passionate about our company and the problems we are working to solve. Having aligned investors allows us to be patient and make decisions based upon what is best for our long-term success—rather than short-term valuation boosts.
8. Scrutiny of food systems is good for transparency initiatives. Our mission to empower farmers by answering the growing consumer demand for transparency and authenticity is only bolstered by current trends toward direct to consumer sales.