What if organic, fair trade, and traceable products did not cost the consumer a major premium, but were instead priced similarly to conventional products?
This is the question we are asking ourselves as we enter into a new decade. The future we envision is one in which humanity overcomes the ecological challenges facing its food systems.
It is a world in which consumers can uplift people and planet with their day-to-day purchases.
Access to clean food that is good for the environment and good for farming communities must become a global standard for humanity to thrive in the 2020s.
At Producers Market, we are entering into the next decade with great enthusiasm for our vision and hope for humanity to unite around value chain models that rebel against the norm.
In this holiday season, our action of love is our dedication to uplifting farmers and regenerating soils and ecosystems. This is beyond a passion or mission; it has simply become our moral obligation.
The time has come to scale and spread this reality to thousands of supply chains, reaching millions of small farmers and billions of consumers. It certainly will be an interesting year to come.
