Posted August 9, 2019


Dear Producers Market Community,

A good marketing campaign might speak to the head, the eyes, and the ears. A good story goes straight to the heart.

We believe that the next great brands will be defined by integrity, authenticity, transparency and service. These brands will redefine the concept of marketing and transition into storytelling.

Storybird Mockup

We’re leading the way with our innovative StoryBird concept. We envision a new future for marketing in agriculture:

  • Building digital storytelling into packaging, store displays, menus, and more.
  • Bringing supply chain information and stories to consumers through a QR code at point of sale.
  • Amplifying producers’ stories via profiles, blog posts, and our leading Instagram accounts.
  • Fully integrating blockchain traceability with the Producers Market CPG (Consumer Packaged Goods) brand.

Stay tuned for more updates as we turn this dream into storied reality. In the meantime, check out our multimedia platform to learn more about the producers and products joining our ecosystem.

Producers Market Origin Story

Our Origin Story

Every venture has a story behind it—here’s ours.

“On both sides of the supply chain, corporations seemed to have forgotten about the two most important stakeholders: the farmers and farm workers who create the products and steward the land, and the individuals who consume the final products…”

Read the rest here.

Product Spotlight - Cacao

Cacao

The chocolate bar you buy at the store is the end result of a long and fascinating process—and it all starts with the cacao tree. It bears pods of beans which must undergo a complex process of fermentation, drying, roasting, cracking, winnowing, and grinding. This transforms the flavor of the beans from bitter and astringent to rich and chocolatey.

Not all chocolate is created equal—or fairly. But many smaller bean-to-bar chocolate makers are dedicated to supporting cacao farmers who prioritize ethical and sustainable practices.

This is why it’s important to #knowyoursource. Understanding the stories behind products allows us to choose the ones that align with our values. Producers Market helps carry those stories from source to store.

Do you know where your chocolate comes from?

Winona LaDuke quote

Want more stories and inspiration? Follow us on Instagram, LinkedIn, and Twitter for inspiring content and fresh updates!

Any questions or feedback? Feel free to reach out anytime. We’d love to hear from you.

In Gratitude,

Producers Market

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