Introducing Gabriel Morgan: Chief Technology Officer

Newsletter: Introducing Gabriel Morgan: Chief Technology Officer

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Dear Producers Trust Community, 

We are ushering in a new chapter of our venture defined by growth, industry disruption, and scaling of our network and impacts. Achieving this feat requires a more sophisticated and innovative data technology approach to value chains. 

As such, we’ve gone out and found the best possible person in terms of shared values, experience, and skills. Gabriel Morgan’s participation at this inflection point will help to establish Producers Trust as a pioneer in the global movement toward sustainable and transparent value chains. 

Morgan, a seasoned technologist with more than 25 years of experience, was most recently at Starbucks Corporation, where he was chief architect for the brand’s digital, retail, omnichannel, and customer-facing systems. Prior to that, he was chief architect at REI (Recreation Equipment Incorporated) and director of enterprise architecture at Microsoft Corporation with specific areas of focus on Xbox and online services.

“Gabriel’s depth of experience, professional accomplishments, and passion for making an impact will greatly serve Producers Trust as it transitions from startup to growth venture,” said Keith Agoada, CEO. “He will lead us in a key transformation, bringing in a range of information, functionality, and validation that will unite data across our organization. It signifies a pinnacle moment for our industry that a person of Gabriel’s caliber is invested in this leadership opportunity.”

“I couldn’t be more thrilled to be a part of Producers Market, where I can leverage my strengths to empower producers worldwide,” said Morgan. “I was drawn to Producers Market’s mission to elevate and empower global commerce with integrity, trust, and validation, resulting in increased equity for producers worldwide. To have the opportunity to join a wonderful team and be part of a greater movement that directly contributes to people-positive and planet-positive outcomes is amazing. The opportunity and the challenge to play a bigger role in it all as CTO is truly an honor to me.”

Producers Trust, with Morgan in this new leadership role, looks forward to expanding what it means to give consumers the choice to buy a product that represents their values, whilst fostering greater equity and accountability in agricultural supply chains, all around the world.


We look forward to sharing this exciting new phase of our venture with you—

The Producers Trust Team

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