Storytelling is the fuel that can transform this spark into real change. Building a post-harvest market linkage platform defined by digitization, databasing, and connectivity allows us to bring unprecedented forms of validation, integrity and ultimately trust.
Through our commitment to building a technical framework that rewards non-competitive, technology-agnostic value chain infrastructures, we can unite around inclusive models designed to support hundreds of millions of farmers to transparently service billions of consumers.
To capture the first mile (i.e. farm, boat, or forest level), we’ll work with data that allows us to share never-before-seen information, such as who grew our products, the conditions in which these products were grown, and how their production impacts the community, ecosystem, and us as consumers.
We can commence a new era of trust that provides validated information about a decentralized community of producers, packers, processors, distributors, and retailers.
All of this is well and good in theory, but it requires a demonstration of commitment that goes beyond pretty words and beautiful concepts. It requires an equity commitment to this model.