We have been in the process of developing our market linkage application for the past three plus years, and the user experience, design, and features continue to improve every week.
A key moment came six months ago, when we decided that the time had come to take off our company’s training wheels and allow prospective producer members to build their own profiles.
Soon thereafter we went public with the producer profile pages, initially with only nine finished profiles.
Admittedly, our team wasn’t sure if it was premature to launch the marketplace publicly with so few members onboarded. We pushed forward, however, confident that the producers in our network and beyond would begin to register, and that our system would grow.
Our gamble worked! With $0 spent on advertising (and a lot of sweat), we have now built a small but fast-growing global community of incredible producers. Representing diverse locations and product categories, they are all driven by the same shared value of empowering producers and connecting their outputs more directly to buyers and consumers.