Impacting Millions of Farmers

It is clear to our team that digitizing archaic, decentralized value chains in emerging markets requires the complex organization and collaboration of key stakeholders. 
by on Friday, May 8, 2020

Collaboration is Key

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One of the farmers in ZBNF, our partner in India

It is clear to our team that digitizing archaic, decentralized value chains in emerging markets requires the complex organization and collaboration of key stakeholders. 

These include farmers, farmer associations, cooperatives, processing and packing facilities, government organizations, distributors, aggregators, and non-profit organizations. 

At Producers Market, we have been fortunate to encounter several scaled projects that align with our mission to empower farmers through digitization and more direct market linkages. 

In these master planning developmental projects, a champion stakeholder is scaling major supply chains with an eye to making a strategic shift to begin solving three major challenges: 

  1. Climate change adaptation, mitigation, and resilience.
  2. Farmer poverty and a lack of market connectivity.
  3. A need for young people to consider agriculture as a viable profession. 
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One of the women in ZBNF, our partner in India

Producers Market is leading this shift, driving digitization, market linkage, and value chain design. We intend to provide an aggregated, scalable approach to capture data on post-harvest transactions and provenance, and to transparently return greater revenues to small farmers. 

This game-changing approach is designed to impact millions of farmers globally.    

Central to solving the three challenges outlined above is our work to build a market linkage platform that connects farmers more directly with downstream buyers and end consumers. This platform will support farmers to align with organic and regenerative practices by leveraging digitization to increase aggregation and sales efficiency, verify product claims, and bring greater profitability to farmers. 

To achieve these models, domestic markets must strengthen alongside international clients. The digitization of farm harvest data in real time will provide greater visibility for the planning and purchasing efforts of downstream buyers. End consumers will also win with improved verification, validation, trust, transparency, and connectivity to the farmers cultivating their products.  

The time has come to scale the tools available to us and positively impact the work of millions of farmers across the globe.


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