April 28, 2021
Now more than ever, marketing services have its place in agriculture. As in any industry, if you want to sell your product, your clients and potential clients must know about it.
March 24, 2021
The pandemic and resulting social disruption has had a big influence on consumer decision-making. Beliefs, habits, occasions, and emotional needs will continue to evolve rapidly...
March 9, 2021
Storytelling is an essential human experience. So what is storytelling in a marketing sense?
February 5, 2021
Even though cultivating food and tending the soil are timeless activities, new trends affect the way we work with and on the earth.
February 3, 2021
General Mills and Walmart are just the beginning in a wave of announcements of moving entire supply chains into regenerative and sustainable agriculture.
February 1, 2021
Market linkage is about connecting farmers and producers more directly with markets. It’s about connecting aggregators more directly with upstream markets as well. And for us, it’s about connecting the end consumer all the way back to the source of production.
January 26, 2021
A food certification, especially the “organic” and “fair trade” one, can strengthen the quality of a product and increase its sales. On a different note, today we see a whole new game: the power of validated stories.
January 22, 2021
The Buy Local movement encourages people to buy food, products, and services originating from the local community.
January 20, 2021
To consumers in many places, the label of local seems to be a more important consideration than the label of organic. Many consumers feel that local means fresher and healthier, and they are driven by the desire to support their local economies.